Margo & Vice
NYC_hero.jpg

Ultraboost

MiAdidas Ultraboost campaign running in each of these cities for "A Story in Every Box". The hero shot represents the owner of the shoe in their environment, a closeup portrait and closeups of their shoe. In order of appearance: NYC x 2, Shanghai & Tokyo. Makeup and styling by Margo, photo by Ayden (Vice), assisted by Chad Cheverier & Alex Berger. Retouch by Ruud Van Doorn. Art direction by Richard Askin. Final implementation of these assets on the adidas websites can be seen towards the bottom of this page.

NYC_hero.jpg
MiAdidas 3 Personas_NYC_Portrait_0033.jpg
MiAdidas 3 Personas_NYC_USP_0134 copy.jpg
MiAdidas 3 Personas_NYC_USP_0091.jpg
MiAdidas 3 Personas_NYC_USP_0184.jpg
02_ADIDAS ULTRA BOOST_NYC_HERO_012 v2.jpg
02_ADIDAS ULTRA BOOST_NYC_HANDS_066.jpg
05_ADIDAS ULTRA BOOST_NYC_DETAILS_133_large.jpg
05_ADIDAS ULTRA BOOST_NYC_DETAILS_177 v2.jpg
05_ADIDAS ULTRA BOOST_NYC_DETAILS_363 v2.jpg
SHANGHAI_hero.jpg
MiAdidas 3 Personas_Shanghai_Portrait_0164.jpg
MiAdidas 3 Personas_Shanghai_USP_0243.jpg
MiAdidas 3 Personas_Shanghai_USP_0170.jpg
MiAdidas 3 Personas_Shanghai_USP_0206.jpg
TOKYO_hero.jpg
MiAdidas 3 Personas_TOKYO_Portrait_0083.jpg
MiAdidas 3 Personas_TOKYO_USP_0181.jpg
MiAdidas 3 Personas_TOKYO_USP_0151 1.jpg
MiAdidas 3 Personas_TOKYO_USP_0064.jpg
MiAdidas 3 Personas_MyUltraBoostGeneric.jpg
Story-Template---miUltraboost-NYC.jpg
Story-Template---miUltraboost-Shanghai.jpg
Story-Template---miUltraboost-Tokyo.jpg