MiAdidas Ultraboost campaign running in each of these cities for "A Story in Every Box". The hero shot represents the owner of the shoe in their environment, a closeup portrait and closeups of their shoe. In order of appearance: NYC x 2, Shanghai & Tokyo. Makeup and styling by Margo, photo by Ayden (Vice), assisted by Chad Cheverier & Alex Berger. Retouch by Ruud Van Doorn. Art direction by Richard Askin. Final implementation of these assets on the adidas websites can be seen towards the bottom of this page.